{"id":1444,"date":"2011-02-24T11:41:34","date_gmt":"2011-02-24T09:41:34","guid":{"rendered":"http:\/\/www.mkeficaz.com\/?p=1444"},"modified":"2011-02-24T11:41:34","modified_gmt":"2011-02-24T09:41:34","slug":"ampliar-titulo-anuncio-adwords","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/ampliar-titulo-anuncio-adwords\/","title":{"rendered":"Se puede ampliar el t\u00edtulo de tu anuncio de Adwords"},"content":{"rendered":"<p>En los \u00faltimos d\u00edas la mayor\u00eda de vosotros\u00a0habr\u00e9is\u00a0observado que en un alto porcentaje de los resultados de vuestras b\u00fasquedas aparecen anuncios de <strong>Google AdWords<\/strong> con t\u00edtulos muy largos llegando, aproximadamente, a los 60 caracteres.<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1449\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2011\/02\/adwordsicon.gif\" alt=\"Google Adwords Icono\" width=\"128\" height=\"128\" \/><\/p>\n<p><em>Conseguirlo es relativamente sencillo:<\/em><\/p>\n<p>Primero debemos aparecer en la parte superior con fondo <strong>de color<\/strong>, es decir, en la zona destinada a los anuncios de Google AdWords ubicada justo encima de los resultados org\u00e1nicos.<\/p>\n<p>Para ello, como es sabido, necesitaremos anunciarnos en Google AdWords y tener un<strong><em> buen Quality Score <\/em><\/strong>para aparecer en la zona mencionada.<\/p>\n<p>Pero tambi\u00e9n depender\u00e1 de la confecci\u00f3n de nuestro anuncio:<\/p>\n<p><strong>T\u00edtulo<br \/>\n<\/strong>Primera l\u00ednea descriptiva<br \/>\nSegunda l\u00ednea descriptiva<br \/>\nUrlvisible.com<\/p>\n<p>Como\u00a0podr\u00e9is\u00a0observar justo despu\u00e9s de la primera l\u00ednea descriptiva ponemos un <strong>\u00ab.\u00bb<\/strong> con lo que <strong>AdWords\u00a0entender\u00e1<\/strong> que nuestra frase no consta de dos partes escritas en distintas l\u00edneas, sino <strong>que\u00a0podr\u00e1\u00a0incluir la primera l\u00ednea al lado del t\u00edtulo y esta\u00a0tendr\u00e1\u00a0sentido por s\u00ed sola<\/strong>.<\/p>\n<p>Por \u00faltimo, pod\u00e9is\u00a0ver claramente como AdWords se encargar\u00e1 de poner un <strong>\u00bb &#8211; \u00bb <\/strong>entre el t\u00edtulo y la primera l\u00ednea descriptiva.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1448\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2011\/02\/curso-adwords.jpg\" alt=\"Curso Adwords\" width=\"562\" height=\"234\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos d\u00edas la mayor\u00eda de vosotros\u00a0habr\u00e9is\u00a0observado que en un alto porcentaje de los resultados de vuestras b\u00fasquedas aparecen anuncios de Google AdWords con t\u00edtulos muy largos llegando, aproximadamente, a los 60 caracteres. Conseguirlo es relativamente sencillo: Primero debemos aparecer en la parte superior con fondo de color, es decir, en la zona destinada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ampliar el t\u00edtulo de tu anuncio de Adwords<\/title>\n<meta name=\"description\" content=\"Hacer m\u00e1s largo el t\u00edtulo de un anuncio de una campa\u00f1a de Google Adwords. 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