{"id":1787,"date":"2014-07-08T09:28:50","date_gmt":"2014-07-08T07:28:50","guid":{"rendered":"http:\/\/www.tresce.com\/?p=1787"},"modified":"2015-03-03T12:14:27","modified_gmt":"2015-03-03T11:14:27","slug":"el-marketing-de-contenidos-vs-marketing-en-social-media-como-estrategia-para-atraer-clientes","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/el-marketing-de-contenidos-vs-marketing-en-social-media-como-estrategia-para-atraer-clientes\/","title":{"rendered":"El Marketing de Contenidos vs Marketing en Social Media como estrategia para atraer clientes"},"content":{"rendered":"<p style=\"text-align: justify;\">A nuestra <strong>agencia de marketing online<\/strong> nos vienen muchos clientes cuya preocupaci\u00f3n es atraer tr\u00e1fico a su web y aumentar ventas. Y muchos de ellos nos piden dinamizar sus medios sociales generando contenido.<\/p>\n<p style=\"text-align: justify;\">Es por ello, el post de hoy. Hay que diferenciar marketing de contenido de marketing utilizando social media porque no son los mismo ni tienen el mismo objetivo.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Digamos que el primero se enfocar\u00eda a traer leads a la web, por lo que el contenido generado se centralizar\u00eda en la web, el blog en la web u otras webs o micros que mostraran servicios o productos de la empresa o marca.<\/p>\n<p style=\"text-align: justify;\">En cambio, el marketing en social media, es utilizar estas plataformas adptando el mensaje a las mismas para intentar adem\u00e1s, fidelizar al cliente y construir una reputaci\u00f3n y hacer branding. Puede que sea incluso un trabajo mas costoso \ud83d\ude09<\/p>\n<p style=\"text-align: justify;\">Trabajar para una u otra cambia la estrategia y la informaci\u00f3n que nos tiene que dar el cliente. A\u00fan as\u00ed, para ambas, generar contenido relevante es importante: saber escribir, marcar unas pautas de publicaciones, calendarios editoriales, implementar el SEO, optimizar titulares y plataformas, etc.<\/p>\n<p style=\"text-align: justify;\">\u00bfLo mejor? La asesor\u00eda y gesti\u00f3n de una <strong>agencia de marketing online<\/strong> que sepa aplicar las diferencias y conseguir los objetivos que el cliente quiere.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A nuestra agencia de marketing online nos vienen muchos clientes cuya preocupaci\u00f3n es atraer tr\u00e1fico a su web y aumentar ventas. Y muchos de ellos nos piden dinamizar sus medios sociales generando contenido. Es por ello, el post de hoy. Hay que diferenciar marketing de contenido de marketing utilizando social media porque no son los [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-1787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Marketing de Contenidos vs Marketing en Social Media<\/title>\n<meta name=\"description\" content=\"A nuestra agencia de marketing online nos vienen muchos clientes cuya preocupaci\u00f3n es atraer tr\u00e1fico a su web y aumentar ventas. Y muchos de ellos nos piden\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tresce.com\/blog\/el-marketing-de-contenidos-vs-marketing-en-social-media-como-estrategia-para-atraer-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Marketing de Contenidos vs Marketing en Social Media\" \/>\n<meta property=\"og:description\" content=\"A nuestra agencia de marketing online nos vienen muchos clientes cuya preocupaci\u00f3n es atraer tr\u00e1fico a su web y aumentar ventas. 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