{"id":4952,"date":"2015-08-05T17:44:56","date_gmt":"2015-08-05T15:44:56","guid":{"rendered":"http:\/\/www.tresce.com\/blog\/?p=4952"},"modified":"2019-03-18T10:50:25","modified_gmt":"2019-03-18T09:50:25","slug":"funnel-de-conversion-en-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/funnel-de-conversion-en-el-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Funnel de conversi\u00f3n en el Inbound Marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #333333;\">\u00bfQu\u00e9 es el <strong>funnel de conversi\u00f3n en el Inbound Marketing<\/strong>? Hoy vamos hablarte sobre ello. Si alguna vez te has descargado un <em>ebook<\/em> gratuito y has rellenado un formulario con tu email y otros datos personales para conseguirlo, y adem\u00e1s luego recibes de esa compa\u00f1\u00eda emails que te avisan de ofertas o regalos entonces eres un <em>lead<\/em> o contacto en una campa\u00f1a de<\/span><b> <a title=\"inbound marketing\" href=\"https:\/\/www.tresce.com\/blog\/funnel-de-conversion-en-el-inbound-marketing\/\" target=\"_blank\">inbound marketing<\/a>.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Has entrado en un proceso de embudo o <em>funnel de conversi\u00f3n<\/em>\u00a0en el Inbound Marketing que se va estrechando y que tiene por finalidad por parte de la empresa compres sus productos o solicites sus servicios.<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es un <em>funnel de conversi\u00f3n<\/em> en el Inbound Marketing?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Un <em>funnel de conversi\u00f3n<\/em> es un proceso de intercambio de contenidos con los usuarios para transformar usuarios desconocidos en clientes de tu empresa. Los contenidos se ofrecen de forma autom\u00e1tica seg\u00fan el comportamiento del usuario.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Para el dise\u00f1o del <em>funnel <\/em>los aspectos m\u00e1s importantes son:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #333333;\">Definir de forma precisa los <b><em>buyers personas<\/em><\/b>.<\/span><\/li>\n<li><span style=\"color: #333333;\">Definir una <b>estrategia de creaci\u00f3n de los contenidos que entregamos.<\/b><\/span><\/li>\n<li><span style=\"color: #333333;\">Crear <b>llamadas a la acci\u00f3n<\/b> (CTA) atractivas y distribuirlas de forma adecuada en la web, en el blog, en landing pages y otras plataformas online&#8230; <b>Te mostramos dos ejemplos:<\/b>\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\"><b>EJEMPLO 1<\/b> de llamada a la acci\u00f3n de dise\u00f1o sencillo como esta:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4954\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/Call-to-action.jpg\" alt=\"call to action\" width=\"343\" height=\"61\" srcset=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/Call-to-action.jpg 580w, https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/Call-to-action-150x27.jpg 150w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/p>\n<p><span style=\"color: #333333;\"><b>EJEMPLO 2<\/b>\u00a0de\u00a0banner m\u00e1s llamativos como este:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4955\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/call-to-action-ebook.jpg\" alt=\"call to action ebook\" width=\"307\" height=\"84\" srcset=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/call-to-action-ebook.jpg 500w, https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/call-to-action-ebook-150x41.jpg 150w\" sizes=\"auto, (max-width: 307px) 100vw, 307px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Cada llamada a la acci\u00f3n est\u00e1 situada en un contexto que ofrece informaci\u00f3n al usuario sobre qu\u00e9 recibir\u00e1 si hace clic en nuestros CTA.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Con+el%C2%A0funnel+se+intercambian+contenidos+con+los+usuarios+para+transformar+los%C2%A0desconocidos+en+clientes&#038;via=tresce&#038;related=tresce&#038;url=https:\/\/www.tresce.com\/blog\/funnel-de-conversion-en-el-inbound-marketing\/' target='_blank'>Con el\u00a0funnel se intercambian contenidos con los usuarios para transformar los\u00a0desconocidos en clientes<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Con+el%C2%A0funnel+se+intercambian+contenidos+con+los+usuarios+para+transformar+los%C2%A0desconocidos+en+clientes&#038;via=tresce&#038;related=tresce&#038;url=https:\/\/www.tresce.com\/blog\/funnel-de-conversion-en-el-inbound-marketing\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Partes del <em>funnel de conversi\u00f3n<\/em><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Encontrar\u00e1s de forma online much\u00edsimas representaciones del <em>funnel <\/em>de conversi\u00f3n. Esta es la que seguimos en<\/span> <a title=\"TRESCE\" href=\"https:\/\/www.tresce.com\" target=\"_blank\"><b>TRESCE<\/b><\/a><span style=\"color: #333333;\">, sencilla y f\u00e1cil de entender:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4956\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/partes-funnel.jpg\" alt=\"partes funnel\" width=\"700\" height=\"352\" srcset=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/partes-funnel.jpg 700w, https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/08\/partes-funnel-150x75.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\">Al principio del <em>funnel<\/em> tienes el <b>TOFU<\/b> (<em>Top of the funnel<\/em>) cuyo objetivo es atraer la mayor cantidad posible de personas. Captar su atenci\u00f3n y que se aproximen a tu marca.<\/li>\n<li style=\"text-align: justify;\">Luego viene la etapa de <b>MOFU<\/b> (<em>Middle of the funnel<\/em>) que es cuando debes convertir esos visitantes que has atra\u00eddo en leads o contactos.<\/li>\n<li style=\"text-align: justify;\">Lo siguiente es el <b>BOFU<\/b> (<em>Bottom of the funnel<\/em>) donde cierras un proceso comercial con los leads cualificados para comprar.<\/li>\n<li style=\"text-align: justify;\">Y alcanzas el cielo cuando un usuario tras una transacci\u00f3n comercial amplifica el mensaje de tu marca y se convierte en un prescriptor, un fan\u00e1tico capaz de tatuarse tu logo en su piel (\u00a1Tenemos tanto que aprender de la Harley-Davidson!).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Ahora bien, \u00bfc\u00f3mo se consigue el avance de una etapa a la siguiente? Pues gracias a la <b>entrega sistem\u00e1tica de contenidos y mensajes de inter\u00e9s para el usuario por diversos canales.<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">El prop\u00f3sito de la comunicaci\u00f3n es generar familiaridad, despertar inter\u00e9s, admiraci\u00f3n\u2026 por la compa\u00f1\u00eda y confianza en su capacidad de resolver los problemas que aquejan a los diferentes tipos de <b><em>buyer persona.<\/em><\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el funnel de conversi\u00f3n en el Inbound Marketing? Hoy vamos hablarte sobre ello. Si alguna vez te has descargado un ebook gratuito y has rellenado un formulario con tu email y otros datos personales para conseguirlo, y adem\u00e1s luego recibes de esa compa\u00f1\u00eda emails que te avisan de ofertas o regalos entonces eres [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Funnel de conversi\u00f3n en el Inbound Marketing<\/title>\n<meta name=\"description\" content=\"El funnel de conversi\u00f3n en el Inbound Marketing es un proceso de intercambio de contenidos para transformar visitas web en clientes de tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tresce.com\/blog\/funnel-de-conversion-en-el-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Funnel de conversi\u00f3n en el Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"El funnel de conversi\u00f3n en el Inbound Marketing es un proceso de intercambio de contenidos para transformar visitas web en clientes de tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tresce.com\/blog\/funnel-de-conversion-en-el-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Tresce\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-05T15:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-18T09:50:25+00:00\" \/>\n<meta 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