{"id":5737,"date":"2015-12-28T14:11:44","date_gmt":"2015-12-28T13:11:44","guid":{"rendered":"http:\/\/www.tresce.com\/blog\/?p=5737"},"modified":"2019-04-23T12:49:46","modified_gmt":"2019-04-23T10:49:46","slug":"consejos-para-crear-una-landing-page-exitosa","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/consejos-para-crear-una-landing-page-exitosa\/","title":{"rendered":"8 consejos para crear una landing page exitosa"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #333333;\">La semana pasada te habl\u00e1bamos sobre\u00a0c\u00f3mo lograr que nuestros visitantes nos dejen sus datos, acci\u00f3n clave para\u00a0convertirlos en lead y as\u00ed poder cultivarlos durante el proceso\u00a0de lead nurturing de nuestra <a title=\"estrategia\" href=\"https:\/\/www.tresce.com\/blog\/funnel-de-conversion-en-el-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategia<\/a> de Inbound Marketing. Uno de los elementos esenciales en este proceso es la <strong>landing page<\/strong> -sobre la cual ya nos hemos referido en m\u00e1s de un <a title=\"art\u00edculo landing page\" href=\"https:\/\/www.tresce.com\/blog\/ejemplos-landing-page-exitosas-aumentar-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">art\u00edculo<\/a>&#8211; y por ello, hoy vamos a facilitarte varias recomendaciones que son muy \u00fatiles para que puedas crear una <strong><a title=\"landing page exitosa\" href=\"https:\/\/www.tresce.com\/diseno-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page exitosa<\/a>:\u00a0<\/strong><\/span><\/p>\n<p><!--more--><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">Crear un headline conciso, directo y persuasivo<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">Explicar brevemente los beneficios de nuestra oferta<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">Enfatizar el contenido m\u00e1s importante haciendo uso de recursos como la negrita o la cursiva<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">Crear un dise\u00f1o basado en colores contrastados y en el que destaque lo importante (por ejemplo, el <em>call to action<\/em>)<\/span><\/li>\n<\/ul>\n<div style=\"background-color: #333740; font-size: 14px; line-height: 24px; color: #fff; text-align: center; padding: 6px 18px;\">\u00bfQuieres conocer nuestro servicio de dise\u00f1o y desarrollo de landing pages? <a style=\"display: inline-block; background-color: #3197e1; border: 1px solid #d4ecff; border-radius: 6px; font-size: 14px; font-weight: normal; color: #fff; padding: 3px 8px; text-decoration: none;\" href=\" https:\/\/www.tresce.com\/diseno-web\/?utm_source=tresce&amp;utm_medium=blog&amp;utm_campaign=art_281215&amp;utm_content=barra_cta\" target=\"_blank\" rel=\"noopener noreferrer\">VER M\u00c1S<\/a><\/div>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">Solicitar al usuario\u00a0los datos adecuados a lo que ofrecemos<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">Mostrar la oferta mediante un v\u00eddeo o imagen atractivos<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">Incluir los botones de redes sociales para compartir<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #333333;\">A\u00f1adir testimonios relevantes y convincentes<\/span><\/li>\n<\/ul>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Infograf%C3%ADa+para+crear+una+landing+page+exitosa&#038;via=tresce&#038;related=tresce&#038;url=https:\/\/www.tresce.com\/blog\/consejos-para-crear-una-landing-page-exitosa\/' target='_blank'>Infograf\u00eda para crear una landing page exitosa<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Infograf%C3%ADa+para+crear+una+landing+page+exitosa&#038;via=tresce&#038;related=tresce&#038;url=https:\/\/www.tresce.com\/blog\/consejos-para-crear-una-landing-page-exitosa\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h3 style=\"text-align: center;\"><span style=\"color: #333333;\">Nuestra infograf\u00eda te las resume \ud83d\ude09 <\/span><\/h3>\n<h3 style=\"text-align: center;\">\u00a1No olvides <b>compartirla!<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5741\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/12\/landing-page-exitosa.jpg\" alt=\"landing page exitosa\" width=\"700\" height=\"1313\" srcset=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/12\/landing-page-exitosa.jpg 700w, https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/12\/landing-page-exitosa-150x281.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada te habl\u00e1bamos sobre\u00a0c\u00f3mo lograr que nuestros visitantes nos dejen sus datos, acci\u00f3n clave para\u00a0convertirlos en lead y as\u00ed poder cultivarlos durante el proceso\u00a0de lead nurturing de nuestra estrategia de Inbound Marketing. Uno de los elementos esenciales en este proceso es la landing page -sobre la cual ya nos hemos referido en m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para crear una landing page exitosa<\/title>\n<meta name=\"description\" content=\"Consulta nuestra infograf\u00eda con 8 consejos para crear una landing page exitosa que te ayude a obtener los datos de tus visitantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tresce.com\/blog\/consejos-para-crear-una-landing-page-exitosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos para crear una landing page exitosa\" \/>\n<meta property=\"og:description\" content=\"Consulta nuestra infograf\u00eda con 8 consejos para crear una landing page exitosa que te ayude a obtener los datos de tus visitantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tresce.com\/blog\/consejos-para-crear-una-landing-page-exitosa\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Tresce\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-28T13:11:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-23T10:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2015\/12\/landing-page-exitosa2.jpg\" \/>\n\t<meta property=\"og:image:width\" 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