{"id":6155,"date":"2013-04-30T11:09:24","date_gmt":"2013-04-30T09:09:24","guid":{"rendered":"http:\/\/www.mkeficaz.com\/?p=4116"},"modified":"2013-04-30T11:09:24","modified_gmt":"2013-04-30T09:09:24","slug":"grandes-resultados-del-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/grandes-resultados-del-inbound-marketing\/","title":{"rendered":"Grandes resultados del Inbound Marketing"},"content":{"rendered":"<p><strong>El <em>Inbound Marketing<\/em> <\/strong>responde a la realidad de receptores activos que interact\u00faan con las marcas<strong>. <\/strong>Este formato de marketing, englobado en\u00a0los llamados<strong>\u00a0Sistemas Complejos de Marketing Online,<\/strong>\u00a0se compone de tres elementos fundamentales:<strong> <em>SEO, Marketing de Contenidos y Social Media<\/em> <\/strong>que trabajan por una estrategia global.\u00a0Esta forma de hacer marketing naci\u00f3 de los fundadores de <a title=\"Hubspot\" href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\">Hubspot<\/a>, un software que facilita la ejecuci\u00f3n de este tipo de marketing.<\/p>\n<p><strong>El Inbound Marketing trata de generar una continuidad en la atracci\u00f3n de potenciales clientes. Busca el aumento del tr\u00e1fico de la web que es un potencial tr\u00e1fico de leads, incrementado as\u00ed la conversi\u00f3n de nuestro site. En consecuencia la reputaci\u00f3n online de la empresa o marca mejorar\u00e1.<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2013\/04\/Hubspot-Software.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4118\" title=\"Hubspot Software\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2013\/04\/Hubspot-Software.png\" alt=\"Hubspot Software\" width=\"480\" height=\"360\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Fuente: <a title=\"Hubspot\" href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\">Hubspot<\/a><\/p>\n<p><!--more--><\/p>\n<p>Hace un tiempo<strong> Brian Halligan<\/strong>, creador de este sistema de marketing, declar\u00f3 \u00bb <em>el \u00e9xito de muchas empresas online se basar\u00e1 en su capacidad de personalizar las experiencias de los usuarios y, a trav\u00e9s de la informaci\u00f3n que se recopila de leads y clientes, ofrecerles mensajes y ofertas que se ajusten a sus necesidades particulares\u00bb<\/em><\/p>\n<p>Hoy en d\u00eda podemos afirmar esta declaraci\u00f3n, queda demostrado que ten\u00eda toda la raz\u00f3n y que la combinaci\u00f3n de t\u00e9cnicas online obtiene mejores resultados que la aplicaci\u00f3n de \u00e9stas de forma individual y as\u00ed lo demuestran los datos.\u00a0<a title=\"Hubspot\" href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\">Hubspot<\/a>\u00a0ha publicado la quinta edici\u00f3n de su informe anual sobre <em>Inbound \u00a0Marketing:<\/em><\/p>\n<p>-El 41% de los marketers verifica la efectividad de las acciones generadas por Inboud Marketing.<\/p>\n<p>-3 de cada 4 empresas apuestan ya por este sistema.<\/p>\n<p>-El 50% de las empresas ha aumentado su presupuesto de Inbound Marketing.<\/p>\n<p>-El ratio de conversi\u00f3n de las acciones realizadas a partir del Inbound Marketing fue el doble que las lanzadas outbound.<\/p>\n<p>-El 50% de los encuestados sit\u00faa al cliente como eje central de las acciones.<\/p>\n<p>-El 34% de los leads generados fueron a partir de Inbound Marketing y se aument\u00f3 un 54% m\u00e1s los contactos derivados al funnel que con los leads tradicionales.<\/p>\n<p>Los datos hablan por s\u00ed solos, <strong>quedan demostrados los beneficios del\u00a0<\/strong><strong>Inbound Marketing<\/strong><em>, <\/em>adem\u00e1s es uno de los pilares que se dice se ver\u00e1n \u00a0acrecentados con la llegada de la Web 3.0 (la web sem\u00e1ntica) de la que hablaremos pr\u00f3ximamente. \u00bf Tu qu\u00e9 opinas?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Inbound Marketing responde a la realidad de receptores activos que interact\u00faan con las marcas. Este formato de marketing, englobado en\u00a0los llamados\u00a0Sistemas Complejos de Marketing Online,\u00a0se compone de tres elementos fundamentales: SEO, Marketing de Contenidos y Social Media que trabajan por una estrategia global.\u00a0Esta forma de hacer marketing naci\u00f3 de los fundadores de Hubspot, un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,102],"tags":[],"class_list":["post-6155","post","type-post","status-publish","format-standard","hentry","category-noticias-seo","category-social_media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grandes resultados del Inbound Marketing<\/title>\n<meta name=\"description\" content=\"El Inbound Marketing se compone de tres elementos fundamentales: SEO, Marketing de Contenidos y SMM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tresce.com\/blog\/grandes-resultados-del-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grandes resultados del Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"El Inbound Marketing se compone de tres elementos fundamentales: SEO, Marketing de Contenidos y SMM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tresce.com\/blog\/grandes-resultados-del-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Tresce\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-30T09:09:24+00:00\" \/>\n<meta name=\"author\" content=\"Agencia Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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