{"id":6157,"date":"2013-05-03T11:57:26","date_gmt":"2013-05-03T09:57:26","guid":{"rendered":"http:\/\/www.mkeficaz.com\/?p=4156"},"modified":"2013-05-03T11:57:26","modified_gmt":"2013-05-03T09:57:26","slug":"apuesta-por-el-click-to-call-en-google-adwords","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/apuesta-por-el-click-to-call-en-google-adwords\/","title":{"rendered":"Apuesta por el click-to-call en Google Adwords"},"content":{"rendered":"<p>Algunos de los anuncios que encontramos en Google pueden desaparecer las pr\u00f3ximas semanas, el motivo:<strong> Adwords<\/strong> prohibe incluir n\u00famero de tel\u00e9fono en los textos de descripci\u00f3n de los ads. As\u00ed que atentos porque si esto no es modificado alguno de vuestros anuncios \u00a0en el buscador puede desparecer.<\/p>\n<p><strong>A partir de julio Google obliga al uso de extensiones de llamada orientadas al click-to-call.\u00a0El motivo, mejorar la medici\u00f3n de nuestras campa\u00f1as. En la actualidad si en el anuncio hay un tel\u00e9fono y no se hace click, no se puede medir.<\/strong><\/p>\n<p>Esta acci\u00f3n cambiar\u00e1 la creaci\u00f3n tradicional de las campa\u00f1as, de hecho las existentes deber\u00e1n adecuarse a favor del click-to-call. As\u00ed que manos a la obra y a cambiar los anuncios que contienen n\u00fameros de tel\u00e9fono o ser\u00e1n bloqueados. A trabajar!<\/p>\n<p>As\u00ed lo comunica Google:<\/p>\n<div class=\"mceTemp mceIEcenter\">\n<dl id=\"attachment_4160\" class=\"wp-caption aligncenter\" style=\"width: 444px;\">\n<dt class=\"wp-caption-dt\"><a href=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2013\/05\/Google-AdWords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4160\" title=\"Google AdWords\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2013\/05\/Google-AdWords.jpg\" alt=\"Google AdWords\" width=\"434\" height=\"166\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd\"><\/dd>\n<\/dl>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algunos de los anuncios que encontramos en Google pueden desaparecer las pr\u00f3ximas semanas, el motivo: Adwords prohibe incluir n\u00famero de tel\u00e9fono en los textos de descripci\u00f3n de los ads. As\u00ed que atentos porque si esto no es modificado alguno de vuestros anuncios \u00a0en el buscador puede desparecer. A partir de julio Google obliga al uso [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-6157","post","type-post","status-publish","format-standard","hentry","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N\u00fameros de tel\u00e9fono prohibidos en los anuncios de Google AdWords<\/title>\n<meta name=\"description\" content=\"Algunos de los anuncios que encontramos en Google pueden desaparecer las pr\u00f3ximas semanas, el motivo: Adwords prohibe incluir n\u00famero de tel\u00e9fono en los textos de descripci\u00f3n de los ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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