{"id":859,"date":"2010-04-08T12:37:16","date_gmt":"2010-04-08T10:37:16","guid":{"rendered":"http:\/\/www.mkeficaz.com\/?p=859"},"modified":"2010-04-08T12:37:16","modified_gmt":"2010-04-08T10:37:16","slug":"red-de-busqueda-o-red-de-contenido-en-adwords","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/red-de-busqueda-o-red-de-contenido-en-adwords\/","title":{"rendered":"Red de B\u00fasqueda o Red de Contenido en AdWords"},"content":{"rendered":"<p>Muchas veces en mis clases de Google AdWords los alumnos casi siempre me preguntan qu\u00e9 es mejor: estar presente en la red de b\u00fasqueda o en la red contenido. Y\u00a0 mi respuesta es siempre la misma: <strong>depende de varios factores<\/strong>. Normalmente lo ideal es estar presente en las 2 redes.<\/p>\n<p style=\"text-align: center;\"><strong> Pero \u00bfy si tenemos poco presupuesto?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-860\" title=\"google-adwords\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2010\/04\/google-adwords.jpg\" alt=\"google-adwords\" width=\"264\" height=\"204\" \/>En primer lugar tendremos que tener muy clara nuestra estrategia y nuestro objetivo final para poder decidir si aparecer en una red o en otra.<\/p>\n<p><strong>\u00bfQu\u00e9 podemos obtener en la red de b\u00fasqueda?<\/strong>. Gente que ya est\u00e1 predispuesta a contratar nuestro producto\/servicio y por lo tanto nos costar\u00e1 menos convencer una vez entre en nuestro sitio web. Pero pensar\u00e9is \u00bfy cu\u00e1l es el lado negativo?. Pues simplemente que el coste por clic, en general, ser\u00e1 m\u00e1s caro que en la red de contenido, <strong>por eso es tan importante tener un buen QS y un anuncio bien estructurado en la red de b\u00fasqueda de Google AdWords.<\/strong><\/p>\n<p>\u00bfEntonces <strong>qu\u00e9 podemos encontrar en la red de contenido?<\/strong>. B\u00e1sicamente lo que podemos conseguir en la red contenido <strong>es que nuestro anuncio aparezca en sitios webs, blogs, foros, correos<\/strong>&#8230; que hablen sobre nuestro servicio\/producto. Adem\u00e1s, <strong>el coste por clic en general ser\u00e1 menor que en la red de b\u00fasqueda<\/strong>, eso s\u00ed, en la red de contenido tenemos que dise\u00f1ar anuncios mucho m\u00e1s atractivos e impactantes, ya que <strong>los usuarios que encontramos en estos sitios web no est\u00e1n buscando ning\u00fan producto\/servicio, as\u00ed que tendremos que llamarles la atenci\u00f3n<\/strong> para que se decidan a clicar en nuestro anuncio. Normalmente cuesta m\u00e1s convencer a este tipo de usuario a que compre nuestro servicio\/producto.<\/p>\n<p>As\u00ed que todo depende de nuestra estrategia, nuestro objetivo y \u00a1c\u00f3mo no!, de nuestro presupuesto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas veces en mis clases de Google AdWords los alumnos casi siempre me preguntan qu\u00e9 es mejor: estar presente en la red de b\u00fasqueda o en la red contenido. Y\u00a0 mi respuesta es siempre la misma: depende de varios factores. Normalmente lo ideal es estar presente en las 2 redes. Pero \u00bfy si tenemos poco [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","hentry","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red de B\u00fasqueda o Red de Contenido en Adwords<\/title>\n<meta name=\"description\" content=\"Red de B\u00fasqueda o Red de Contenido en Adwords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tresce.com\/blog\/red-de-busqueda-o-red-de-contenido-en-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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