{"id":867,"date":"2010-04-12T12:35:25","date_gmt":"2010-04-12T10:35:25","guid":{"rendered":"http:\/\/www.mkeficaz.com\/?p=867"},"modified":"2019-10-15T17:06:54","modified_gmt":"2019-10-15T15:06:54","slug":"estructura-de-un-anuncio-de-google-adwords","status":"publish","type":"post","link":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/","title":{"rendered":"Estructura de un anuncio de Google AdWords"},"content":{"rendered":"<p>En la red de b\u00fasqueda solo pueden aparecer anuncios de texto, as\u00ed que tendremos que centrar nuestro esfuerzo en dise\u00f1ar un anuncio que nos informe de los productos\/servicios que ofrecemos, <strong>que nos diferencie de la competencia y que tenga un buen QS<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-868\" title=\"anuncio\" src=\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2010\/04\/anuncio-300x219.jpg\" alt=\"anuncio\" width=\"300\" height=\"219\" \/><\/p>\n<p>Para que todo esto se cumpla tendremos que dise\u00f1arlo de la siguiente manera:<\/p>\n<p><strong>T\u00edtulo<\/strong>: Poner la palabra que defina mejor nuestro producto\/servicio.<br \/>\n<strong>Primera frase<\/strong>: Ampliar un poco m\u00e1s la informaci\u00f3n que hay en el t\u00edtulo.<br \/>\n<strong>Segunda frase<\/strong>: En primer lugar tendr\u00edamos que poner un punto que nos diferencie de la competencia y al terminar la frase tendr\u00edamos que insertar una palabra de acci\u00f3n.<br \/>\n<strong>URL visible<\/strong>: El domino siempre tiene que ser el mismo. Al inicio o al final podremos poner la palabra m\u00e1s general y que mejor describa nuestro producto.<\/p>\n<p><a href=\"https:\/\/www.tresce.com\/sem\/\">Agencia SEM en Barcelona<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la red de b\u00fasqueda solo pueden aparecer anuncios de texto, as\u00ed que tendremos que centrar nuestro esfuerzo en dise\u00f1ar un anuncio que nos informe de los productos\/servicios que ofrecemos, que nos diferencie de la competencia y que tenga un buen QS. Para que todo esto se cumpla tendremos que dise\u00f1arlo de la siguiente manera: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","hentry","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estructura de un anuncio de Google AdWords<\/title>\n<meta name=\"description\" content=\"Estructura de un anuncio de Google AdWords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estructura de un anuncio de Google AdWords\" \/>\n<meta property=\"og:description\" content=\"Estructura de un anuncio de Google AdWords\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Tresce\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-12T10:35:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-15T15:06:54+00:00\" \/>\n<meta name=\"author\" content=\"Agencia Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tresce\" \/>\n<meta name=\"twitter:site\" content=\"@tresce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agencia Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/\",\"url\":\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/\",\"name\":\"Estructura de un anuncio de Google AdWords\",\"isPartOf\":{\"@id\":\"https:\/\/www.tresce.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2010\/04\/anuncio-300x219.jpg\",\"datePublished\":\"2010-04-12T10:35:25+00:00\",\"dateModified\":\"2019-10-15T15:06:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.tresce.com\/blog\/#\/schema\/person\/054c78237f769656b1db286519c84714\"},\"description\":\"Estructura de un anuncio de Google AdWords\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.tresce.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estructura de un anuncio de Google AdWords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tresce.com\/blog\/#website\",\"url\":\"https:\/\/www.tresce.com\/blog\/\",\"name\":\"Blog Tresce\",\"description\":\"Agencia Marketing y Publicidad Online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tresce.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tresce.com\/blog\/#\/schema\/person\/054c78237f769656b1db286519c84714\",\"name\":\"Agencia Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.tresce.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1226e5a0162c7fa391e478dc0c7b0b57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1226e5a0162c7fa391e478dc0c7b0b57?s=96&d=mm&r=g\",\"caption\":\"Agencia Marketing\"},\"description\":\"Tresce es una agencia de marketing online que te ayuda a mejorar la reputaci\u00f3n online de tu empresa.\",\"sameAs\":[\"https:\/\/x.com\/tresce\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estructura de un anuncio de Google AdWords","description":"Estructura de un anuncio de Google AdWords","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/","og_locale":"es_ES","og_type":"article","og_title":"Estructura de un anuncio de Google AdWords","og_description":"Estructura de un anuncio de Google AdWords","og_url":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/","og_site_name":"Blog Tresce","article_published_time":"2010-04-12T10:35:25+00:00","article_modified_time":"2019-10-15T15:06:54+00:00","author":"Agencia Marketing","twitter_card":"summary_large_image","twitter_creator":"@tresce","twitter_site":"@tresce","twitter_misc":{"Escrito por":"Agencia Marketing","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/","url":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/","name":"Estructura de un anuncio de Google AdWords","isPartOf":{"@id":"https:\/\/www.tresce.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#primaryimage"},"image":{"@id":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tresce.com\/blog\/wp-content\/uploads\/2010\/04\/anuncio-300x219.jpg","datePublished":"2010-04-12T10:35:25+00:00","dateModified":"2019-10-15T15:06:54+00:00","author":{"@id":"https:\/\/www.tresce.com\/blog\/#\/schema\/person\/054c78237f769656b1db286519c84714"},"description":"Estructura de un anuncio de Google AdWords","breadcrumb":{"@id":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.tresce.com\/blog\/estructura-de-un-anuncio-de-google-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.tresce.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Estructura de un anuncio de Google AdWords"}]},{"@type":"WebSite","@id":"https:\/\/www.tresce.com\/blog\/#website","url":"https:\/\/www.tresce.com\/blog\/","name":"Blog Tresce","description":"Agencia Marketing y Publicidad Online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tresce.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.tresce.com\/blog\/#\/schema\/person\/054c78237f769656b1db286519c84714","name":"Agencia Marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.tresce.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1226e5a0162c7fa391e478dc0c7b0b57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1226e5a0162c7fa391e478dc0c7b0b57?s=96&d=mm&r=g","caption":"Agencia Marketing"},"description":"Tresce es una agencia de marketing online que te ayuda a mejorar la reputaci\u00f3n online de tu empresa.","sameAs":["https:\/\/x.com\/tresce"]}]}},"_links":{"self":[{"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/posts\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":1,"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/posts\/867\/revisions"}],"predecessor-version":[{"id":10330,"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/posts\/867\/revisions\/10330"}],"wp:attachment":[{"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/categories?post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tresce.com\/blog\/wp-json\/wp\/v2\/tags?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}